Route 66: America's Highway

The highway lies before us, the open road headed out of Chicago and into the countryside beyond. In just 2,448 miles we’ll reach Santa Monica and the end of the road. In between here and there, though, the Mother Road is full of adventure and iconic places. We’ll visit all the famous places and so many more that are far less known.

We’ll cruise Route 66 in style, exploring its byways. We’ll watch the neon signs light up the night as they lure us with their bright colors. We’ll be on the journey of a lifetime, top of the car down, wind in our hair and not a worry in sight.

Genuine 66®

What makes a photograph a Genuine 66® photograph?

Every Genuine 66® photograph was made on the Mother Road. Not in the same town, or nearby, or down a side street, but on Route 66 itself. My feet were standing on Route 66, or at a place that itself is on Route 66. You can be assured that these sights are authentic and genuine—the real deal.

It’s not that there aren’t amazing photographs just off of Route 66. There are. Plenty of them, in fact. But these photographs are all Genuine 66®.

  • Faded Roadrunner
    Faded Roadrunner
  • Odell Station
    Odell Station
  • Conoco Night
    Conoco Night
  • Wigwam Days
    Wigwam Days
  • Wigwam Nights
    Wigwam Nights
  • Swallow Night
    Swallow Night
  • Soulsby's Shell
    Soulsby's Shell
  • Gay Parita
    Gay Parita
  • Hackberry's T
    Hackberry's T